Welcome To InStep

The question we are frequently asked is, “What is InStep?” In the most simplistic terms, InStep is company dedicated to helping runners and walkers of all abilities achieve their fitness goals. In other words, we are the “Movement Specialists”.

It is our objective to give our customers the necessary care, tools and knowledge to remain active and healthy. We accomplish this through our integrated running services. Here is an overview of these services:

Care – Our licensed physical therapists and athletic trainers are trained and educated in caring for runners and walkers, and treating a variety of related injuries. Five of InStep’s partners have advanced degrees in physical therapy or exercise physiology, and are all licensed physical therapists and athletic trainers. Combined, they have treated thousands of area athletes and have earned a reputation as experts in treating running-related injuries.

Tools – We offer an extensive selection of running and walking shoes, apparel and accessories at our four Milwaukee-area locations – Mequon, Franklin, Delafield and Milwaukee’s 3rd Ward. Our expert staff members help fit our customers with shoes that are the best match for them. When fitting shoes, we take into account several factors including exercise history, foot and leg biomechanics and running style. This process ensures that our customers will be less likely to suffer from injuries due to the use of improper footwear. In addition to shoes, InStep offers a large selection of apparel, accessories, self-care items and home exercise equipment. We also provide custom and over the counter orthotics and inserts. Stop in at one of our locations to get the tools you will need to be a healthy and happy runner.

Knowledge – Through our staff’s expertise and the use of state-of-the-art equipment, we are able to give our customers the knowledge they need to stay injury-free. InStep offers V02 Max testing and biomechanical analyses (by appointment) to assist runners with training and form issues. Our expert clinicians and staff members also instruct runners and walkers on the latest stretching and recovery techniques. Our goal is help runners and walkers of all abilities achieve peak performance while remaining injury-free. We are excited to offer these services and we encourage you to stop in and check us out. You will find the InStep Experience to be like nothing else around. Our specialists will provide you with the care, tools and knowledge to keep you on the move.